Incubator

For next-gen family business

A new generation.
New momentum without risk.

The next generation enriches the work of the previous one — without unnecessary mistakes.

We help the next generation of a family business acquire all the knowledge needed in digitalisation and digital marketing strategy. We introduce them to the business ecosystem and the network of experts, shorten the onboarding period and serve as a safeguard against unnecessary mistakes. The programme is delivered exclusively by 45+ seasoned advisors who have been in both roles — founder and successor.

How we work

Services are delivered exclusively by 45+ seasoned advisors. We minimise risks and protect your decisions.

How we help you

Concrete activities.

Every activity has a clear goal, a measurable outcome and an experienced advisor who has already been through it.

  1. 01

    Networking and business ecosystem

    An introduction to people who deserve a phone number. Partners, mentors, suppliers, customers. An embeddedness that from day one resembles the position of the older generation.

  2. 02

    Digital environment and strategy

    Learning modern digital channels, tools, campaigns. Where it makes sense to invest, where it's throwing money in the air. Applied to your company, not generic slides.

  3. 03

    Current-state analysis

    Together we run an audit: what the business does well, where the risks are, where the untapped opportunities sit. As a successor you get an objective picture to take to the conversation at home.

  4. 04

    Second opinion as advisors

    When a major decision shows up — a new product, a new market, a new vendor, a new hire — we are available as an external, independent voice. Without family pressure.

  5. 05

    Transition assistance

    Handing the business from one generation to the next is a process. We moderate conversations, structure responsibility transfers, and help design clear milestones and measurable outcomes.

  6. 06

    Access to the 45+ advisor network

    Mentorship with experienced directors from the wider region. Every few weeks a conversation with someone who survived a similar handover fifteen years ago.

Measurable impact

What to expect.

-50%
Shorter onboarding time for the new generation
0
Unnecessary costly mistakes in the critical phase
45+
Seasoned mentors available
120+
Companies in the ecosystem
When I took the company over from my father, I knew that I didn't know. In two years OX Istra gave me a team of people I can call anytime. I made mistakes, but none of them costly.
Second generation in a family business from Istria

The first step is a conversation.

No obligation. We respond within 24 hours. Tell us what's on your desk.

DIH
Alpe Adria

Digital Innovation Hub

Safe steps in digitalization

Leverage digital vouchers for your business. Co-financed digital transformation services for small, medium and large companies.